Priyanka Chopra's Anomaly will expand in India!!!
Priyanka Chopra Jonas's hair care brand Anomaly, which was launched in india in august on Nykaa, will be in the market for some more Stock Keeping Units (SKUs) by next year. Planning to launch in Giving information, Chopra said that we are adding many SKUs by next year. Hair care is important to me and I am interested in this and it is increasing more.
Anomaly was launched with seven SKUs and Chopra said the move was intentional as they aimed to test the waters but after noticing that the brand is now one of the top 10 products on Nykaa, which is more than 450 Listed in hair care products. However, Chopra mentioned that Anomaly isn't getting into styling products like hair spray just yet.
Nykaa, which is the retailer and distributor of Anomaly, is helping the brand gain a foothold in the indian market. Anchit Nayar, CEO, beauty E-commerce at Nykaa said that we have a good idea of what indian consumers are looking for, we have a good distribution system as well. We want to think of ourselves as Brand Proxy in India.
Anomaly Products price starts at Rs.750 per 325ml shampoo bottle, which means it is affordable but not a mass brand. Our target customer is someone who is aware and cares about what we are putting into our bodies.
According to Statista, the revenue in the hair care segment is $2.82 billion in 2022. The market is expected to grow 4.56 per cent annually during 2022-2026. The largest sector of the indian beauty market as a whole is hair care. However, for Nykaa, it is the third largest segment after skin care and cosmetics.
