The trs successfully and deftly responded to the BJP's aggressive outdoor campaign, which was designed to garner maximum mileage. The ruling party reserved all hoarding, billboard, and advertisement spots far in advance, and then promptly filled them with images of kcr and the accomplishments of his administration. They also erected sizable hoardings that questioned Modi's shortcomings. And to welcome the opposition presidential candidate Yashwant Sinha, the trs decked the entire city pink on the day that Modi was arriving with its flags, boards, and banners, especially close to raj bhavan where Modi would be staying.

KCR personally led a massive rally of 20,000 party members carrying Sinha from Begumpet airport to Necklace Road, where he delivered a speech. Now, visitors to the city were uncertain as to whether the event was a bjp gathering or a trs event. The trs campaign completely dominated that of the opposition. At the same time, the trs is heavily publicising the successes of the kcr government and criticising the failure of the Modi government on social media.

KTR's open letter to Modi received a lot of media attention. To deny the bjp the chance, the trs cunningly distributed large front page advertising to the media. Now, the YSRCP should learn from this. Even while the party has a substantial social media following, it is not doing as well as the trs at promoting the accomplishments of the jagan administration. The party is utilising the police to harass the members of the opposition party for making disparaging remarks, but it is just having the opposite effect.

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