And probably most significantly, bollywood appears to be entirely out of step with how the growth of social media, from YouTube to TikTok, has transformed indian audiences' entertainment habits. And the penetration of 5G, which has since become a national priority as a result of prime minister Narendra Modi's Independence Day address, will further alter traditional entertainment tastes.
In addition to watching the best international films, Kadel noted that indian consumers now have access to snackable, flash, and micro material in the shape of YouTube vlogs and instagram reels. Has bollywood, however, realised that the earth is shifting beneath it? It doesn't seem that way. bollywood need to make movies for the masses and not classes and they should understand the reality