Following bjp officials' claims that it is disturbing diwali, Fabindia's advertisement was withdrawn. 


In the face of threats from bjp officials, Fabindia, a clothing manufacturer, has taken down an advertisement from social media. For the upcoming diwali season, the brand has released the 'Jashn-e-Rivas' line. bjp leaders have charged Fabindia with failing to connect diwali to urdu laws. Tejaswi Surya, a bjp leader, called the collection an "effort to despise Hindu celebrations." As we greet the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that wonderfully pays homage to indian culture, according to the now-deleted social media post.

The models in the advertising, according to Surya, were "depicted sans traditional Hindu clothes." Fabindia's article has since been removed, and the firm has issued a statement. Fabindia explained that the 'Jashn-e-Rivas' collection is not its diwali collection and that the 'Jill Mill Se Deepavali' collection has yet to be released. CD ravi of the bjp also took to twitter to criticize Fabindia, saying, "We will find another shop."

Fabindia was ostracised by some social media users. A similar scandal emerged last year when Tanishq's diwali advertisement sparked outrage. Tanishq was chastised for its monopolistic marketing effort. love, a brand owned by Tatas, has been accused of inciting jihad. Tanishq eventually apologized and pulled the ad.

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