Disney Plus Hotstar forays into OTT platforms. It attracted 14.4 million new subscribers in the first quarter of 2023 alone. Disney Plus reported 14.4 new subscribers in the first quarter of 2023. Disney Plus says it has 236 million total subscribers. This includes Disney Plus - 164 million Hulu - 47 million ESPN - 24 million subscribers, the report revealed. On the other hand, OTT giant Netflix revealed that only 7.6 million new subscribers have subscribed to its platform. The company announced that Netflix has a total of 231 subscribers.

This streaming giant in november last year Rupees. 149K subscription plan has been introduced. It also contains advertisements. It seems that new subscribers to Netflix have increased. Netflix, which has been avoiding advertising for a long time, has come up with an advertising plan to reduce the burden of losses in the event of an emergency In the fourth quarter of last year, Netflix earned a revenue of Rupees.785 crore. That means Netflix is getting 1.9 percent annual growth. Operating Income Rs. 55 crore and it is yet to come down, according to reports. Other OTT platforms including Netflix Disney plus Hotstar have 42.4 crore subscribers in India.

Reports say that this number is steadily increasing. An Armax study revealed that three out of 10 people watch videos online at least once a month. Reports say that around 79 percent of metro cities in india are using OTT. Experts say OTTs have to rely on smaller markets for new subscribers.

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