The telugu media is renowned for its use of blackmail. Some media outlets primarily utilise their journalism as a form of blackmail against specific politicians and bureaucrats. The approach is similar to writing an unfavourable article about a public figure or politician and expecting them to show up with cash. Create a new narrative with scathing words if the target declines to offer money. Even then, if the target does not arrive with money, a brief news report will appear.

When the news is broadcast on the news channel, it is almost certain that the operation has been successfully completed. The final attempt is made through select leaders of the opposing party if the target still refuses to provide money after the news is broadcast on the channel. The opposing party leaders criticise the official or politician for a variety of reasons. The anticipated cash would then be finally provided. This business model is used by at least two to three newspapers and five to six news outlets.

This tactic was first developed by a prominent media outlet that used to prey on ministers and demand money. Another media outlet, with a presence in print and electronic media, is now closely following it. It's interesting to note that despite criticising and smearing a political party, this media outlet spares some well-known leaders criticism. In order to avoid being targeted, a significant number of bureaucrats and politicians in the two telugu states contribute money to these media outlets each month.

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