It was formerly believed that movies helped to establish India's identity and served as the nation's official brand ambassador. They were hailed as a global exhibition of indian culture. Unrealistic given that no outsiders have ever seen indian movies. They were, of course, exported to other nations, but they primarily served the indian diaspora. Because they kept the anti-social members of society occupied in theatres, indian films were also renowned as the world's greatest unifiers and credited with lowering crime rates.
Much of this used to be true when going to the movies was affordable and the nation had a variety of movie theatres to accommodate different types of people. Yes, watching movies brought people together as they cheered, wept, or danced along with the action on the screen. The audience was mesmerised by what was known as the silver screen. A generation of compulsive moviegoers, a first-day-first-show and first-day-last-show audience, and a sunday family audience all existed. The opiate of the people was said to be cinema.
The issue arose after the multiplex age took hold and the masses ceased to be the audience. The wealthy elite formed the bulk of the audience. From Rs. 2 and Rs. 5, the admission prices have increased to hundreds. Because of these prices, the general public stopped buying. Naturally, the cinema management now quickly sends the distributor the collection figures via the Internet. However, not very long ago, distributors received the data via a Daily Collection Report (DCR), which took two to three days to get to them. These DCRs cited nearby entertainment options that can have an impact on box office results or boost them (like a fair or a weekly bazaar).
Much of this used to be true when going to the movies was affordable and the nation had a variety of movie theatres to accommodate different types of people. Yes, watching movies brought people together as they cheered, wept, or danced along with the action on the screen. The audience was mesmerised by what was known as the silver screen. A generation of compulsive moviegoers, a first-day-first-show and first-day-last-show audience, and a sunday family audience all existed. The opiate of the people was said to be cinema.
The issue arose after the multiplex age took hold and the masses ceased to be the audience. The wealthy elite formed the bulk of the audience. From Rs. 2 and Rs. 5, the admission prices have increased to hundreds. Because of these prices, the general public stopped buying. Naturally, the cinema management now quickly sends the distributor the collection figures via the Internet. However, not very long ago, distributors received the data via a Daily Collection Report (DCR), which took two to three days to get to them. These DCRs cited nearby entertainment options that can have an impact on box office results or boost them (like a fair or a weekly bazaar).
