The filming of Vijay's Varisu is now underway, and it will be released during sankranti 2023. vamsi paidipally is directing the movie, while dil raju is providing financial support. This is his first foray into the kollywood business. In this high-profile action film, rashmika mandanna will play the female lead, and ss thaman will handle the music. During its theatrical run, Varisu will face fierce competition from both kollywood and tollywood heavyweights.

It won't be simple for Varisu to win the sankranti race with Ajith's Thunivu, Chiranjeevi's Waltair Veerayya, and Balakrishna's Veera simha Reddy in the field. As we've previously stated, publicity is crucial for any movie, but it's not a good idea to overdo it. The majority of the PR team never stops promoting Varisu's business. Although the price of the audio rights has been reported to be a record-breaking 10Cr, the truth is that it isn't even the highest price in Vijay's career.

The other non-theatrical businesses are similarly applicable. The data that have been made public are not accurate. Regarding the theatre market, the foreign contract is advertised as a record deal, yet it is priced at the same level as recent Vijay and Rajinikanth films, which have a 35 Crore budget. Compared to earlier films, there isn't a significant difference here. The rights were purchased in the USA for 5 crores, but the PR team is making it sound like the price was 7.5 crores and a record. Additionally, the PR department is exaggerating the producers' financial success.


 

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