The beauty queen is making the most of an item number that typically calls for glitzy splashes from her. urvashi has been heavily promoting the song on instagram every day since it was published, delighting her 59+ million followers in the process. She has published nearly seven postings about the song since its release, including the posters and making-of videos that were filmed by her helpers. Additionally, she is reposting fan-made dance covers and sharing a lot of personal anecdotes.
Particularly this actress's classic "Mutamestri" video, which she shared through a video taken on location but was not officially released, is becoming very popular. She is marketing both the music and herself at the same time. urvashi rautela is working hard to promote the song; nonetheless, paying top actresses crores wouldn't have yielded such heavy publicity. If devi sri prasad had created a more catchy song, this marketing would undoubtedly have gone viral.