Leading OTT Major, amazon Prime Video today announced the exclusive wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital premiere of the eagerly-awaited tamil action thriller, master on january 29th. The movie is releasing just 15 days after the movie's release in theaters. amazon already released the trailer of the film on its platform. This has come as a shock for the trade which is expecting four weeks run for the movie.
They were feeling cheated because they were not informed about this agreement prior to the movie release. Now, trade across various industries will be skeptical about purchasing star films keeping this in mind. They may demand to make public the OTT deals while bidding for the films. On the other side, producers defend the move saying that this is to compensate for the loss of Overseas market due to the Pandemic. Let us see what will be the repercussions of this move on other markets in the coming days.
Master stars Thalapathy vijay and vijay sethupathi along with malavika Mohanan, Andrea Jeremiah, Shanthanu bhagyaraj, arjun Das in pivotal roles. The film is written and directed by lokesh kanagaraj, produced by Xavier Britto and features anirudh Ravichander's chart-buster music.
They were feeling cheated because they were not informed about this agreement prior to the movie release. Now, trade across various industries will be skeptical about purchasing star films keeping this in mind. They may demand to make public the OTT deals while bidding for the films. On the other side, producers defend the move saying that this is to compensate for the loss of Overseas market due to the Pandemic. Let us see what will be the repercussions of this move on other markets in the coming days.
Master stars Thalapathy vijay and vijay sethupathi along with malavika Mohanan, Andrea Jeremiah, Shanthanu bhagyaraj, arjun Das in pivotal roles. The film is written and directed by lokesh kanagaraj, produced by Xavier Britto and features anirudh Ravichander's chart-buster music.
