In a different kind of tactic, amazon Prime Video has introduced a new deal much before the official release of kgf 2 for all audiences on amazon Prime Video. The film is currently available to rent for Rs 199 on amazon Prime Video, which is the biggest surprise. However, this has definitely paved the path for piracy as most of the netizens have already shared the pirated links on social media.
Though other recent biggies starring salman khan have gone for a direct OTT release via the Pay-Per-View format, this is the first time a previously released blockbuster has been made available under that model. We'll have to wait and see how well this strategy works and how much money kgf 2 brings in on amazon Prime before it becomes available to all OTT platform subscribers.
People used to borrow usernames and passwords from others to watch movies when OTT giants first arrived in India. Now, almost every movie buff has memberships to two or more prominent OTT platforms. Perhaps amazon Prime believes that the rental model of movies will soon become a smash hit on their streaming service. If this occurs, the movie-going experience will be drastically altered.
Though other recent biggies starring salman khan have gone for a direct OTT release via the Pay-Per-View format, this is the first time a previously released blockbuster has been made available under that model. We'll have to wait and see how well this strategy works and how much money kgf 2 brings in on amazon Prime before it becomes available to all OTT platform subscribers.
People used to borrow usernames and passwords from others to watch movies when OTT giants first arrived in India. Now, almost every movie buff has memberships to two or more prominent OTT platforms. Perhaps amazon Prime believes that the rental model of movies will soon become a smash hit on their streaming service. If this occurs, the movie-going experience will be drastically altered.
