The COVID-19 outbreak altered the film industry's overall commercial dynamics. The ticket prices for films like rrr, Acharya, and sarkaru vaari paata have recently increased dramatically. As a result, several centres had low occupancy rates. people are not interested in paying large sums of money to enter movie theatres. They prefer to view those films on OTT services instead.
Every movie is now available on OTT within a month of its first release. As a result, rather than spending a lot of money and going to the movies, people are finding it easier to wait a month and watch it at home. But wait, there's more. After theatres, OTT platforms have discovered a new way to defraud customers. Pay-per-view premieres of major films have begun on these sites. kgf Chapter:2 is already available on amazon Prime Video as a pay-per-view title. On May 20, rrr will debut on Zee5 with the same model.
This means that even if individuals are already OTT platform subscribers, they will have to pay extra money to see these films once. This method has baffled moviegoers, and many have claimed that the filmmakers have elevated the movie-going experience to a premium one. Many other upcoming large films, not just rrr and kgf 2, are expected to follow same technique in the following days. If this is the case, watching movies will be an expensive experience for an indian middle-class family.
Every movie is now available on OTT within a month of its first release. As a result, rather than spending a lot of money and going to the movies, people are finding it easier to wait a month and watch it at home. But wait, there's more. After theatres, OTT platforms have discovered a new way to defraud customers. Pay-per-view premieres of major films have begun on these sites. kgf Chapter:2 is already available on amazon Prime Video as a pay-per-view title. On May 20, rrr will debut on Zee5 with the same model.
This means that even if individuals are already OTT platform subscribers, they will have to pay extra money to see these films once. This method has baffled moviegoers, and many have claimed that the filmmakers have elevated the movie-going experience to a premium one. Many other upcoming large films, not just rrr and kgf 2, are expected to follow same technique in the following days. If this is the case, watching movies will be an expensive experience for an indian middle-class family.
