There is a lot of initial buildup. The film piques interest from the moment Sanjana is killed until the body parts of three other missing females are revealed. It appears that the pace has accelerated. There is some anxiety and excitement. It all seems like the makings of a suspenseful mystery thriller. But as it goes on, it only stumbles. Raghavudu, a suspected killer, was apprehended relatively early in the narrative, which suggests he is innocent. It is an obvious point. The real action starts following the Interval block.
The second half focuses entirely on the murderer's identity and motivation. However, it appears a little foolish once the killer and the reason behind the crime are discovered. Why the killer chose only particular victims, and on what basis he chose them, is not sufficiently persuasive. Even the murderer's past does not support his actions. The backstory appears to be filler added to finish the narrative. However, the personality traits of the killer and his artistic ability are intriguing and add some value.