The marketing strategy for Nag Ashwin's "Kalki 2898 AD" appears to be both intriguing and strategic. By focusing the initial teasers and trailers predominantly on amitabh Bachchan's character, Ashwatthama, the filmmakers have adeptly capitalized on his iconic presence to generate immense interest and curiosity. This approach not only emphasizes Bachchan's powerful portrayal but also strategically builds anticipation around the film.

Simultaneously, the deliberate withholding of details about Prabhas' character, Bhairava, adds another layer of mystery and excitement. While viewers catch glimpses of prabhas in action sequences, the trailers cleverly avoid revealing his role in the broader storyline. This tactic aims to fuel speculation and discussions, enticing audiences to wonder about Bhairava's significance and storyline.

By crafting a narrative that spotlights Bachchan while keeping Prabhas' role shrouded in secrecy, nag ashwin has effectively created a buzzworthy campaign leading up to the movie's release. As fans eagerly await more information, the anticipation builds towards june 27th, when all eyes will turn to discover the answers to the questions surrounding "Kalki 2898 AD."

Well, if watching amitabh bachchan as an immortal warrior and prabhas as a mysterious bounty hunter in a futuristic epic doesn't pique your interest, you might need to check your pulse – you could be immortal too!

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