New delhi sources stated that the social media battle is fast hotting up ahead of the delhi assembly elections with the AAP triggering a spoof-fest with its parody of a cement advertisement that had featured boman irani in which two brothers try to unsuccessfully bring down a wall in this case the "Kejri Wall". Meanwhile the parody advertisement ends with Irani, as in the original, asking why does this wall not break, and the narrator saying, "Kejri Wall tutegi kaise? sacchai aur imaandari se jo bani hai (How can it break when its made from a mix of truth and honesty?)".

 

Furthermore congress hit back with its own parody of another Irani advertisement for Dulux paints, while the bjp jumped in with its parody version of the same Ambuja advertisement used by the Arvind Kejriwal-led AAP. Perhaps high-stakes tussle for power in the national capital is also being hotly contested in the virtual world with parties' social media warriors battle-ready with their 'weapons' of parodies, memes and hashtags. AAP social media strategist Ankit Lal said "Especially in an urban constituency like delhi, it is very important to have a well defined social media strategy. We have been blessed that we have been frontrunners in that".

 

He told "About 200 volunteers from across the globe comprise the core team working on different social media platforms for content creation and ideation for the delhi assembly polls". Moreover the AAP's spoof of the original Ambuja cement advertisement caught eyeballs and triggered a spoof-fest among the political parties. While playing the original advertisement, the AAP's media cell added titles to the characters and changed the voice over at the end. Moreover the congress hit back tweaking a Dulux paints advertisement that had featured Irani in which he praises his son in front of his prospective daughter-in-law for being a "double M.A" and speaking with cab drivers in English. But she tells him his house behind him seems "fourth class fail".

మరింత సమాచారం తెలుసుకోండి: