Reportedly for the last few days, social media has been abuzz with a fresh controversy on the quality standards maintained by Chennai based Aachi Group, a company that produces masalas and spices. Meanwhile debate first erupted when Tamil newspapers reported that kerala had banned the sale and distribution of Aachi products due to high levels of pesticide content found in them. 

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Furthermore several users demanded a complete ban on Aachi masalas in Tamilnadu while others nicknamed the brand ‘poochi’ masala, which translates to insects in Tamil and a few users, however stood in staunch support of the brand tweeting ‘I stand with Aachi’. Apparently the controversy took on a communal tone as Aachi’s Group’s founder Pasmasingh Isaac a Christian hailing from Nazareth in tirunelveli was specifically targeted in the discussions.  



The statement read "There is fake news being deliberately spread in news mediums and social media that our products were banned in kerala by the Food Safety Department after excessive medicine, and this is completely false. All Aachi Masala products do not compromise on quality and are made to uphold culture of anywhere in india”. Meanwhile the ban applies to the specific batch, the entire brand’s other products and batches of chili powder continue to remain in circulation and available for sale in stores, the Assistant Commissioner clarified.  


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