TV and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights have been sold in the media rights auction of IPL. For its season 2023 to 2028, tv rights have been bought by Disney Star and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights by Viacom18. TV rights were sold for Rs 23,575 crore, while wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights were sold for Rs 23,758 crore. This time wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital has been shown heavily on TV.

The world is changing rapidly due to the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital revolution. Internet consumption has also increased rapidly due to the availability of data cheaper than mobile and flour in every hand. Now people are entertaining only through mobile instead of TV. From watching tv serials, web series, cricket matches to playing online games here. This is the reason that there has been a sharp decrease in the number of viewers on tv, which has also affected tv TRP. The indian Premier League, the world's biggest cricket league, is also not untouched by this. The evidence of this is being given by the auction of media rights of IPL. Yes, wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital has overtaken the traditional medium tv in the media rights auction of IPL.

During the media rights auction of the indian Premier League, Disney Star had earlier bid for Rs 23,758 crore for Package 'A'. After this, for the second package 'B', Reliance-linked company Viacom18 made a bid of Rs 20,500 crore. Since both were the highest bidders, Disney was given the satellite rights under package 'A' and the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights to Viacom18 under package 'B'. After this, when the auction started for Package 'C', Viacom 18 bid for Rs 3,273 crore for it. He bought all the rights of broadcasting under this package. In this way, Viacom 18 has made the highest bid of Rs 23,758 crore as compared to Disney Star.

BCCI bats in media rights auction

This time bcci has got bat-bat in the media rights auction. The board has secured Rs 48,390.52 crore from the auction. Which is the biggest auction ever. Received 3 times more money than last year. In the 2017 auction, Star bought satellite and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights for Rs 16,348 crore. Now for the next five years, Disney Star will have to pay Rs 57.5 crore for a match for tv broadcast, while for broadcast on Viacom 18 wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital platforms, Rs 50 crore will have to be given for every match. Similarly, for non-exclusive wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights (opening match, final, play-off and double header) in every season, Viacom18 will pay Rs 33.24 crore per match.

This is the real reason for the increase in wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights

Internet is growing rapidly in India. As of january 2022, 626 million internet users have been registered in the country, which is 47 percent of the total population. According to media reports, there is a possibility of growth at the rate of 45 percent in the next five years. In this way, it is expected to have 900 million active internet users by the year 2025. The power of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital can be understood from these figures. If we talk about comparative growth, then tv is expected to grow at 8 percent, while wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital is expected to grow at 30 percent. Not only this, the viewership of IPL on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital has also increased rapidly in the last few years. There were 421 million viewership in the year 2021, while in 2020 and 2019 it was 375 million and 325 million respectively.