Social Media is almost part of every one’s life. On each passing day, number of users is increased in different Social Media Platforms. It has changed the way getting latest news, doing business, the way of communicating with others and building relationship with others. A person has spent 2.26 hrs of time daily in Social Media. Selecting the right Social Media Platform is difficult because more availability options in the market. It’s up to you to choose which Social Media Platform. The following are the details of the Top Social Media Platforms and its goals that help to select for your choice.
Platform |
Active Users |
Age-wise |
Gender Demographics |
Occurrence |
Format Design |
Used For |
Limitations |
Goals |
Widely Used Nations |
|
2.20 BILLION |
All Ages
|
52% FEMALE |
1-3 Posts per One Day |
Text, Image and Video |
Building community and promoting business with Ads |
Low Organic Reach |
Build community |
|
YouTube |
1.90 BILLION |
All Ages
|
62% MALE |
Once A Week |
Video |
Guidelines and Tutorials for resolving issues and for entertainment |
Time and Resource Intensive |
Targeting New Customers |
|
|
1 BILLION |
18-29 |
68% FEMALE |
Once A Day |
Image and Video |
Making Personal Relationships and Visualizing Brands |
Creativity Required |
Not to lose Existing Customers |
|
|
590 MILLION |
25-54 |
56% MALE |
1-2 Posts per One Day |
Text with Image |
Building Generations with B2B and Recruiting |
In-Active Users |
Becomes Thought Leader |
|
|
326 MILLION |
18-30 |
53% MALE |
10+ Posts Per One Day |
Text |
News, PR and Connecting with Influencers |
Very Short-Life Span for Posts |
Connect with Influencers |
|
|
250 MILLION |
18 - 40 |
80% FEMALE |
10 PINS Per One Day |
Image |
Getting Traffic for E-Commerce Retailers |
Regular Images not worked. Only Custom Images Required |
Drive Traffic and Leads |