Digital platform has been introduced to keep up with the changes in the entertainment industry where theatres and TVs are seemingly failing. Setting aside the question of who introduced it first, amazon prime has been leading in wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital streaming. It sure got so many subscribers across the country and has become quite popular. It is charging 129 for monthly and 999 for yearly subscriptions which allows the subscribers to watch the new additions to its movie collection on amazon prime as well as some exclusive content created by Prime.

Amazon prime is investing a lot in movies as well as web series productions. But it is not bringing enough revenue from subscriptions. To counter this, they are introducing pay per view option in amazon prime. youtube has already started pay per view and other OTT services have also introduced pay per view along with their usual subscription. Recently even RGV is releasing his movie climax in RGV world OTT as pay per view option.

So, amazon prime has also decided to introduce pay per view, but not for all movies. They are only going to charge pay per view only for star hero movies but only charging 20-30 rupees instead of 50 – 100 rupees like other OTT services. This might shock the customers of amazon prime and more probably hurt the usual amazon prime customer base by introducing pay per view.

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