As per report Preeta Sukhtankar, founder and CEO, The Label Life had worked in diverse fields before foraying into entrepreneurship. Earlier, she had worked many different jobs in the fashion and entertainment industry, working for MTV and Elle magazine. Later in november 2012, she came up with an idea to combine all her media and branding experience to a unique e-commerce platform, and founded The Label Life.

 

This shopping portal blends fashion editorial and curation expertise with trendy shopping options. Starting with Sussanne Khan, a celebrity Interior designer, she launched home as its first category. Today, Label Corp has three brands to its credit: The home Label with Sussanne Khan, The Closet Label with malaika arora khan and The Trunk Label with Bipasha Basu.

 

As Preeta had no e-commerce experience before, she took it up as a challenge and worked twice as hard. Now, she is working to include more celebrity experts to have a fourth brand to her credit. Also Label Corp has three brands to its credit: The home Label with Sussanne Khan, The Closet Label with malaika arora khan and The Trunk Label with Bipasha Basu.

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