The Covid-19 pandemic caused a significant increase in OTT platforms, bridging the North-South barrier. Taran Adarsh, a trade expert, said "OTT and social media have allowed individuals to watch much of the content already. When Dharmendra, Rajesh Khanna, or amitabh bachchan performed remakes in the 1980s, there was little knowledge of them. But there is a lot of awareness about movies today. These have been viewed on YouTube and OTT. That piqued interest is over.

That joy of viewing a brand-new picture is over since you already know what it is all about. This awareness makes it fatal to remake movies as they are. Because of this, many hesitate to watch a remake." In a previous interview, trade analyst Ramesh bala stated, "Shehzada, the hindi version of Allu Arjun's Ala Vaikunthapurramuloo failed to create an impact. Others have used OTT and satellite to view the original version.

Moreover, actors like vijay sethupathi and allu arjun have their own fan bases in the North. As a result, audiences do not express interest in seeing remakes in theatres." He noted that the presence of subtitles severely hurts remakes. "South movies are offered on OTT platforms in a variety of languages. people also become tired of theatre. Thus, audiences do not swarm to theatres to watch remakes, "He clarified.


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