The transition from 2023 to 2024 was marked by grand New Year celebrations across the globe. In the telugu states, the revelry saw record-breaking sales in various sectors. Notably, liquor sales soared to unprecedented levels, drawing attention from authorities. One interesting aspect of the New Year festivities was the surge in online orders for condoms, setting a new record. The leading food delivery platform, swiggy, played a pivotal role in this trend. swiggy reported an astounding number of orders, particularly for biryani, during the New Year celebrations.

In hyderabad alone, swiggy received over 4.8 lakh biryani orders, a remarkable feat that surpassed the orders received during the 2023 world cup final match by 1.6 times. This translates to an average of around 1244 orders every minute in hyderabad during the New Year celebrations. swiggy also revealed that approximately 10 lakh people utilized the swiggy app in the last hour, indicating the widespread use of the platform.

The surge wasn't limited to food orders alone; oyo room bookings also witnessed a record high during this period. Around 2.3 lakh oyo rooms were booked on december 30 and 31, reflecting a 37 percent increase compared to the previous year. Additionally, swiggy Instamart reported a notable uptick in condom orders, with 1,722 units ordered every hour during the New Year celebrations. The online activity and records across various sectors during this time have left netizens describing the New Year celebrations as "huge."