As the lok sabha elections' vote counting day approaches, excitement grows across the country as people prepare to see the results on television. This day is extremely crucial for news channels since it determines how many people watch them and how much money they generate from advertising.
Advertisers perceive it as an excellent opportunity to get their brands noticed by a large audience that is very engaged in politics. Looking back at the 2019 lok sabha elections, we can see how important vote counting day is to news channels. On May 23, 2019, individuals spent 59 billion minutes viewing television news, accounting for 38% of the day's viewership. In South India, news consumption increased by 416%, while english channels witnessed a tremendous 449% growth. This trend is likely to accelerate in 2024.
Vote counting day is a critical time for news outlets, with many seeing a significant rise in revenue. Advertisers understand that this is an excellent opportunity to promote their brands in front of a large number of individuals who believe what they read. Major networks such as NDTV estimate a revenue gain of more than 30% in early 2024, owing to higher ad prices on key days such as polling, exit polls, vote counting, and government formation.

During elections, companies compete fiercely to get their advertising seen, particularly on voting day. This rivalry raises ad rates dramatically. Advertisers may spend three to five times as much as normal to have their advertising on broadcast. With marketers keen to reach a large and engaged audience, news networks are prepared to capitalise on it through clever planning, wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital initiatives, and sponsorship agreements.


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