The latest mammootty film, Turbo, has received mixed reviews from viewers, but it is doing well at the box office. Recently, a YouTuber uploaded a harsh review of the film, utilising Turbo's original poster without authorization. As a consequence, mammootty Kampany filed a copyright infringement notification, prompting the video's removal. 

Mammootty Kampany is also considering taking additional action, claiming that unfavourable reviews will affect the film's profitability. They've even recommended delaying bad reviews for a week after the film's release to safeguard its first performance.

These legal actions are not unprecedented. akshay kumar sued a YouTuber for ₹500 crores due to claims made against him. Last year, the kerala Police filed charges against seven YouTubers and vloggers for writing unfavourable reviews that had a substantial influence on a film's box office performance. This was one of the first such crackdowns in the state. This tendency is worrying, because it may have a negative impact on the industry. The film business relies on differing viewpoints and critical conversation.

Restricting unfavourable evaluations, particularly through legal threats, hinders free expression. Critics, reviewers, and audiences all play important roles in offering criticism and driving progress in cinema. Audiences may regard the industry's measures as unfair and unduly protective, which might spark a backlash.

In an era where social media magnifies public reaction, unfavourable judgements can spread swiftly and affect a film's reputation more than the first poor reviews. Vysakh directed the action drama Turbo, which stars mammootty, Anjana Jayaprakash, bindu Panicker, and Shabareesh Varma. The movie was released on May 23.

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