Brad Pitt, known for his effortlessly cool style, recently made headlines not just for his appearance, but for the shirt he wore — an exquisitely crafted piece from an indian brand rooted in traditional artisanry. The shirt, though minimalist in look, is far from ordinary. It’s a product of immense labor and heritage, created by eight skilled artisans over nine painstaking hours. With its roots in India’s rich textile culture, particularly the Tangaliya weaving technique, the shirt stands as a luxurious example of how indigenous craft can blend seamlessly with global fashion aesthetics.
Made from 100% handspun, handwoven indigenous cotton, the shirt is dyed using natural indigo in a rare fructose-based fermentation process — a method both eco-conscious and culturally authentic. The fabric features the distinct tangalia weave, an intricate technique native to Gujarat’s Surendranagar and Kachchh regions.
This process involves twisting colored threads onto the warp to create bead-like motifs known as "dana," resulting in a subtle yet striking visual texture. The ecru and yellow shades, combined with this detailed weave, give the garment a handcrafted character that sets it apart from mass-produced fashion.
Click Here To Buy The Shirt
What truly elevates the shirt is its story — a blend of traditional indian craftsmanship and sustainable luxury worn by one of Hollywood's biggest stars. While it comes with a hefty price tag, the cost reflects not only the exclusivity and time invested in its making, but also supports the livelihoods of rural artisans, keeping ancient techniques alive. Brad Pitt’s endorsement, even if unintentional, has shone a spotlight on indian slow fashion, proving that true style isn't just about trends — it’s about timeless stories woven into every thread.
Made from 100% handspun, handwoven indigenous cotton, the shirt is dyed using natural indigo in a rare fructose-based fermentation process — a method both eco-conscious and culturally authentic. The fabric features the distinct tangalia weave, an intricate technique native to Gujarat’s Surendranagar and Kachchh regions.
This process involves twisting colored threads onto the warp to create bead-like motifs known as "dana," resulting in a subtle yet striking visual texture. The ecru and yellow shades, combined with this detailed weave, give the garment a handcrafted character that sets it apart from mass-produced fashion.Click Here To Buy The Shirt
What truly elevates the shirt is its story — a blend of traditional indian craftsmanship and sustainable luxury worn by one of Hollywood's biggest stars. While it comes with a hefty price tag, the cost reflects not only the exclusivity and time invested in its making, but also supports the livelihoods of rural artisans, keeping ancient techniques alive. Brad Pitt’s endorsement, even if unintentional, has shone a spotlight on indian slow fashion, proving that true style isn't just about trends — it’s about timeless stories woven into every thread.
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