📍 Expansion in Varanasi

PNG Jewellers has opened a new retail store in Varanasi, strengthening its presence in Central and North India. This outlet is the brand’s 76th store nationwide, reflecting its continued expansion strategy.

🏬 About the New Store

  • Location: The new store is situated on Sigra Chauraha Road in varanasi, a key commercial area with high footfall.
  • Size & Offerings: The store spans approximately 6,000 sq ft and showcases a wide range of jewellery, including gold, diamond, and bridal collections designed to appeal to local tastes.

✨ Grand Opening Highlights

  • The store was inaugurated by Madhuri Dixit, a renowned bollywood actress and brand ambassador of PNG Jewellers, drawing large crowds of customers and enthusiasts.
  • Exclusive launch offers included discounts like 50 % off gold jewellery making charges and 100 % off diamond jewellery making charges, which helped attract strong early footfall.

🎯 Strategic Importance of Varanasi

Varanasi is a city with a rich cultural and spiritual heritage, where jewellery plays a meaningful role in weddings and festivals. PNG Jewellers aims to tap into this cultural market by offering designs that resonate with regional preferences.

📣 Leadership Comments

  • Dr. Saurabh Gadgil, Chairman and Managing director of PNG Jewellers, highlighted the importance of expanding into culturally significant markets like varanasi and reiterated the brand’s focus on craftsmanship, trust, and customer experience.
  • Madhuri Dixit also expressed her excitement about the brand’s growth and its connection with customers in a culturally vibrant city like Varanasi.

📌 What This Means for the Brand

This opening continues PNG Jewellers’ aggressive retail growth — following recent launches in U.P. cities like lucknow and kanpur — and aligns with the company’s long‑term goal to deepen its footprint beyond traditional strongholds.

🪩 Conclusion

The varanasi store launch not only marks a milestone as the 76th outlet of PNG Jewellers but also underscores the brand’s commitment to expanding across India’s diverse and culturally rich markets with a blend of tradition and modern jewellery offerings.

 

Disclaimer:

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.

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G GOWTHAM

28/03/2026 11:59 AM