Virat kohli invests in a coffee brand!!!
Virat kohli, the former captain and explosive batsman of the indian cricket team, has now invested in promoting a startup. He has invested in Delhi's FMCG company Rage Coffee. The special thing is that according to this deal, Virat will also be the brand ambassador of the company.
Information was given by the company
Range coffee has given only a little information regarding investment. However, the special thing is also that the company has not disclosed the amount of investment. The company said in a statement, "Rage coffee will also use this fund to increase production, introduce innovative products and add senior management talent."
It is worth noting that this is not the first time that virat kohli has invested in any brand, but he has already invested money in such startups. Let us tell you that before this, Virat along with his wife anushka Sharma had invested in a company named Blue Tribe Food in february this year, which prepares meat from homegrown plants.
At the same time, Virat and anushka had invested Rs 2.2 crore in Canadian billionaire prem Vatsa's insurance startup Digit Insurance in february 2020, while both of them already have a stake in wellness startup Hyperice. On the other hand, Rage coffee hopes that by association with Virat, the brand will get a boost in the market and customers will prefer to buy the product of Rage Coffee.
click and follow Indiaherald WhatsApp channel