India's electronics market is at an all-time high despite high demand for electronics in india, as well as chip shortages resulting in lower production volumes and higher prices. At this stage, something important has happened in the TWS i.e. Bluetooth headphone business segment in India. Many companies do not know the answer to the question of how to overcome this. In general, foreign companies dominate the sale of electronic products rather than indian companies. Not to mention the dominance of Chinese companies in the consumer electronics segment.
But indian companies dominate the TWS segment trade more than Chinese companies. TWS has now become an essential product among people, on par with smartphones. TWS is not a product that only the affluent can buy, but it is a basic product that people from all walks of life buy within their budget. Meanwhile, TWS shipments in Q2 2022 have registered a 168 percent YoY growth.
The boAT alone accounts for about 46 percent of the total india business of the TWS segment. 3 other indian companies namely Noise, Boult Audio, and Mivi together control a total of 70 percent of the business, but 84 percent of TWS products are completely manufactured from abroad and imported into India.
Its production volume in india is only 16 percent. Although indian companies own the trade market, indian brands and companies rely on china for production. Where is Made in india in this..?
click and follow Indiaherald WhatsApp channel