New Delhi: reliance Retail announced on friday the acquisition of domestic appliances brand Kelvinator, marking a major step to reinforce its foothold in Indias rapidly growing purchaser durables marketplace.


Kelvinator, famed for pioneering home refrigeration and its iconic Seventies-80s tagline "the best One," is anticipated to significantly decorate Reliances product portfolio and brand cost. The purchase aims to make  globally benchmarked home equipment more on hand to families across India.


This is a big step in our mission to carry relied on global improvements to indian clients, stated Isha Ambani, executive director of reliance Retail Ventures Ltd. She in addition mentioned that the companys unmatched scale and wide retail community could assist develop the logo similarly.


Via this deal, reliance Retail intends to deepen its presence within the top rate home home equipment segment, make bigger customer picks, and boost up boom in the patron durables space, leveraging Kelvinators strong legacy mixed with Reliances massive retail environment.

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Ambani

Balasahana Suresh

19/07/2025 10:47 AM