Coca-Cola, along with cable TV, and Shah Rukh Khan entered our lives after the so-called liberal economic reforms of the 1990s.

In 2006, before Bhattacharya wrote his book, he was talking to incense-making workers in a slum in western india when he discovered that they were fed up with questions about their wages. With that, he tried to find out about their favourite bollywood hero.

'' They were more interested in talking about things that made them happy. The thing that makes them happy is shahrukh khan ''

The common question that arises from many is why there can not be more guys and men like Shah Rukh Khan appearing on screen.

They are all making Shah Rukh Khan according to their real circumstances and their aspirations.

Caring for women, caring for them, listening to what they have to say are all part of the adoration Shahrukh shows on his heroines in movies. 

Anxiety about his luck is evident in the many roles he has played. All of this has made women wish they had a partner like Shah Rukh.

Moreover, the fragility of Shah Rukh Khan and his unwavering philosophy of showing his feelings unlike other heroes also brought him closer to women.

But, that will never happen. My indian mentality and hands are all tough, ”said a Muslim woman working in the textile industry.

'Dilwale Dulhania Le Jayenge' is a big hit in Shah Rukh Khan movies. The mother of a fan said a word about this movie. I didn’t even notice that thing until she told me.

"Shah Rukh Khan will be seen in the film most of the time helping women with household chores.

It’s not that women who admire Shahrukh haven’t talked about lust and sexual attraction. But, they talked about many things beyond that.

Shah Rukh Khan is a good tool to get rid of injustices and disappointments.

Many women dream of marrying Shah Rukh Khan, not because he is a bollywood star, but because he is a good-looking man. A well-mannered man will make women do their job, save money, and at least accept your dreams for life.

All these women are nothing but radicals. But they are all turned away for petty pleasures and luxuries. Shahrukh rebelled against their circumstances by hiding posters under the bed, listening to his songs, dancing to those songs and watching his movies. 

Shahrukh Khan is a common theme that connects our childhoods with different backgrounds. I learned hindi from Shahrukh interviews.

Today's young women do not want to marry Shah Rukh Khan. Wants to be like him. Independent ideology like his seeks success.