OTT is now one of the most popular forms of entertainment for indian people. The demand for OTT platforms has surged since the outbreak. Even these streaming firms are shelling out millions of dollars to secure the rights to big-budget films. We've seen OTT platforms offer large sums for direct wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital releases in the previous few years. These businesses have recently been spending crores to secure post-theatrical wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights.

According of sources, amazon Prime Video paid 210 crore rupees for the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights to Shah Rukh Khan's Pathan. It is believed to have paid Rs. 200 crores for the streaming rights of salman Khan's tiger 3. A renowned streaming service is said to have paid Rs. 160 crores for the rights of Aamir Khan's Laal Singh Chaddha. RRR's Telugu, Kannada, Tamil, and malayalam rights were recently purchased by Zee5 for Rs. 150 crores. amazon Prime Video reportedly paid Rs. 140 crores for the rights to kgf 2.

Apart from this, wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights for Ranbir Kapoor's next movie Brahmastra: Part One were sold for Rs. 150 crores. A big streaming provider reportedly offered Mani Ratnam's ponniyin selvan Rs. 125 crores. According to the current trend, streaming services are not hesitating to spend large sums of money to obtain the media assets to big-budget indian films.

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