Hotstar with Disney is now cost-free! A significant milestone is the announcement by Disney+ Hotstar that all mobile phone customers will be able to watch both the Asia Cup and the ICC Men's cricket world cup for free. This is part of the OTT juggernaut's recovery strategy to make up for the subscriber losses brought on by jio Cinema's growth.

Following IPL 2023's record-breaking viewership, Disney+ Hotstar has chosen to remove the fee for its mobile subscribers just for these two matches. According to the corporation, more than 540 million mobile subscribers in india will now be able to watch the Asia Cup and the ICC Men's cricket world cup for free.

The move to make Disney+ Hotstar free is intended to democratise the sport of cricket, according to the official release. With that, the business also intends to improve accessibility for cricket and Disney+ Hotstar, India's most popular streaming service.

"Disney+ Hotstar has maintained its leadership in India's quickly developing OTT market, and the numerous innovations we have implemented to keep improving the viewing experience have allowed us to please our viewers in the area. We feel that making the Asia Cup and ICC Men's cricket world cup accessible to a larger audience would aid in the ecosystem's expansion, said Sajith Sivanandan, Head of Disney+ Hotstar.

Over time, Disney+ Hotstar has established itself as a platform with a significant cricket game audience momentum. The Asia Cup 2022, the ICC Men's t20 world cup 2022, the ICC Women's t20 world cup 2023, and even the just finished india vs. sri lanka competition have all attracted significant viewership to this point. Let's hope that this Disney+ Hotstar resurrection plan is successful in reviving the platform's viewership.

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G GOWTHAM

10/06/2023 11:05 AM