India’s Subscription Video On Demand (SVOD) market remains fiercely competitive, but JioHotstar continues to dominate. According to a Q2 2025 report by JustWatch, the platform holds a 25% market share, leaving Netflix and amazon Prime Video trailing behind. Here’s a detailed breakdown.

1. JioHotstar’s Market Share

· 25% of India’s SVOD market in Q2 2025

· Dominance fueled by exclusive sports content, live events, and popular regional shows

· Offers a wide range of entertainment catering to diverse indian audiences

2. Netflix and amazon Prime Video

· Netflix and amazon Prime Video remain popular but lag behind JioHotstar in subscription numbers

· Both platforms focus heavily on premium original content but face stiff competition from localized content and sports streaming on JioHotstar

3. Key drivers of JioHotstar’s Success

· Affordable subscription plans compared to international competitors

· Strong regional content offerings in multiple indian languages

· Exclusive rights to major sports events, including cricket, which attracts millions of viewers

4. Consumer Preferences in India

· indian viewers increasingly prefer regional content, live sports, and mobile-friendly streaming

· Platforms offering affordable, localized, and diverse content see higher engagement and retention

5. Trends in the SVOD Market

· Localized content continues to drive subscriptions for platforms like JioHotstar

· Live sports streaming remains a significant factor in market dominance

· Premium international content still attracts a niche audience for Netflix and amazon Prime Video

6. Implications for Competitors

· Netflix and amazon Prime may need to increase regional content offerings and explore partnerships to remain competitive

· JioHotstar’s focus on affordability, sports, and regional entertainment provides a strong moat in the indian market

7. Future Outlook

· JioHotstar is likely to maintain its leading position if it continues to innovate and expand content offerings

· Other platforms may adapt pricing, content strategy, or partnerships to close the gap in market share

8. Key Takeaway

JioHotstar’s 25% market share in Q2 2025 highlights its dominance in India’s streaming ecosystem. With a winning combination of sports, regional content, and affordability, it continues to outpace global giants like Netflix and amazon Prime Video.

 

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Balasahana Suresh

15/09/2025 02:40 PM