Launch Overview
Asus has launched a new lineup of AI-ready Zenbook and Vivobook laptops in India.
Focus is on on-device AI performance using AMD Ryzen AI processors with dedicated NPUs.
Designed for professionals, students, and creators needing faster AI and multitasking.
Supports Copilot+ and local AI workloads without heavy cloud dependence.
Sales start on 12 february across major online and offline stores.
🔹 Price & Availability
Zenbook S16 starting price: Rs 1,69,990
Zenbook 14 starting price: Rs 1,15,990
Vivobook series starting price: Rs 62,990
Available via:
Asus exclusive stores
Asus e-shop
Amazon
Flipkart
Authorised retail partners
One Vivobook 16 variant will be released in early March.
🔹 Zenbook S16 — Premium Flagship
Premium Ceraluminum chassis with natural texture design.
Ultra-thin 1.1 cm profile and 1.5 kg weight.
Powered by AMD Ryzen AI 9 465 processor.
Includes 50 TOPS NPU for on-device AI tasks.
16-inch 3K Lumina OLED display.
120Hz refresh rate and 100% DCI-P3 colour coverage.
Supports Dolby Vision and Dolby Atmos six-speaker system.
Claimed up to 23 hours of battery life.
Security includes microsoft Pluton.
Offers full professional connectivity ports.
🔹 Zenbook 14 — Compact AI Laptop
Built for mobility with a 1.28 kg weight.
Slim 1.49 cm thickness.
Runs on AMD Ryzen AI 5 430 processor.
Also includes 50 TOPS NPU for AI features.
14-inch FHD+ OLED touchscreen with HDR.
Full DCI-P3 colour accuracy.
Claimed 25+ hours of battery life.
Features fast charging support.
Dedicated Copilot key included.
Comes with NumberPad 2.0 in the touchpad.
Available only on amazon and the asus e-shop.
🔹 Vivobook Series — Mainstream Range
Includes Vivobook S16, Vivobook 16, and Vivobook 15 models.
S16 & 16 use Ryzen AI 400 series chips with NPUs.
Targets the affordable AI computing segment.
Offers OLED or large FHD+ displays.
Slim bezels and durable builds.
Designed for daily work and entertainment.
Vivobook 15/16 variants use Ryzen 7 processors.
Supports DDR5 ram and PCIe 4.0 SSDs.
Good for multitasking and content consumption.
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