YouTube on monday appointed Gunjan Soni as the U.S. director for India. Soni has had successful stints at ZALORA, Famous Person india, and Myntra.
She steps into her new role, following the departure of Ishan Chatterjee last year.
With many years of leadership experience spanning enterprise, technology, advertising, and e-commerce, Soni is set to steer YouTube's boom and innovation efforts in india, the Alphabet-owned video platform said in a launch.
Soni joins YouTube from ZALORA, where she served as institution CEO for 6 years based in Singapore. At some point in her tenure, she became instrumental in introducing new classes and commercial enterprise fashions, fostering innovation, and improving person revelry through personalization and a successful loyalty program.
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Soni also possesses enormous indian media and marketing experience, having labored as EVP at Star india and CMO at Myntra. Prior to that, she became an accomplice at McKinsey inside the consumer and marketing exercise. She serves on the board of the CBRE organization, a Fortune 500 employer.
"YouTube's journey in india remains vibrant and dynamic, representing a rustic packed with big creative power and potential....Gunjan's deep know-how of the author economic system and India's video trade landscape, combined along with her management, will enable us to boost up creator boom, liberate new opportunities, have interaction customers, and make contributions meaningfully to India's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital adventure," gautam Anand, vice chairman, YouTube APAC, stated.
Soni stated the manner YouTube empowers creators and connects communities throughout india is "surely inspiring." "I am both humbled and thrilled to sign up for this dynamic crew and lead a platform that has long supported the powerhouse of talent that is the indian creator financial system," she stated.
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