Car buyers in india have noticed a trend — new launches are arriving later than promised. According to a report by Vector Consulting Group, nearly 80% of automotive OEMs in india are facing delays, often due to late-stage engineering changes. But that’s only part of the story. Here are the six major reasons behind these repeated launch delays.
1. Late-Stage Engineering Changes
One of the biggest culprits is last-minute tweaks in design and engineering. Whether it’s addressing safety compliance, fixing component mismatches, or fine-tuning features, these changes push back timelines significantly.
2. Stricter Safety & Emission Norms
With india adopting Bharat Stage VI emission standards and Global NCAP safety protocols, manufacturers often need additional testing and redesign. Meeting these stricter norms is essential but time-consuming.
3. Supply Chain Disruptions
The global auto industry continues to battle chip shortages, delayed raw material shipments, and logistic bottlenecks. Even when prototypes are ready, production schedules get thrown off due to missing components.
4. Rising Complexity of Modern Cars
Today’s cars are packed with advanced driver aids, connected car features, and hybrid/EV tech. Integrating all this seamlessly requires extensive testing, leading to longer development cycles.
5. Vendor Dependency & Quality Checks
Indian OEMs rely heavily on third-party vendors for parts. Any delay in component readiness, quality rejections, or supplier-side bottlenecks can derail entire launch schedules.
6. Market Strategy & Competition
Sometimes, delays are intentional. Automakers may postpone launches to avoid clashing with competitors, align with festive seasons, or wait for demand recovery — ensuring maximum market impact.
✅ Final Word
Delays in new car launches in india are rarely due to a single factor. Instead, it’s a mix of late-stage engineering tweaks, regulatory hurdles, supply chain struggles, and strategic timing. While frustrating for eager buyers, these delays often mean safer, more reliable, and better-equipped cars on indian roads.
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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk..jpg)
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