The newly launched TVS Apache RTX 300, the brand’s first-ever adventure tourer motorcycle, has already made waves in the indian biking community. However, just days after its much-anticipated debut, TVS Motor Company has announced a price hike for the BTO (Built-To-Order) variant, catching many enthusiasts by surprise.
💰 Updated Prices After the Hike
When TVS introduced the Apache RTX 300, it was launched at an introductory price of ₹1.99 lakh (ex-showroom) for the base variant, while the BTO variant—which offers advanced personalization and performance upgrades—was priced slightly higher.
Now, according to the latest update, the BTO variant’s price has been increased by approximately ₹7,000–₹10,000, depending on the configuration. This adjustment makes the top-end model’s new price hover around ₹2.10 lakh–₹2.15 lakh (ex-showroom).
🧭 About the Apache RTX 300: TVS’s Entry into the Adventure Touring Segment
The TVS Apache RTX 300 marks the brand’s official entry into India’s fast-growing adventure motorcycle segment, competing directly with models like the BMW G 310 GS, KTM 250 Adventure, and Royal Enfield Himalayan 450.
🔹 Key Highlights:
· Engine: 292cc liquid-cooled single-cylinder engine derived from the bmw G 310 platform
· Power Output: 27.5 bhp and 27.3 Nm of torque
· Transmission: 6-speed gearbox with slipper clutch
· Suspension: Long-travel USD forks at the front and monoshock at the rear
· Brakes: Dual-channel ABS with multiple riding modes
· Tyres: Dual-purpose tyres for on- and off-road performance
The BTO variant takes it up a notch with customizable seat heights, adjustable suspension, and special graphics packages, catering to hardcore touring enthusiasts.
⚙️ Why the Sudden Price Hike?
While TVS hasn’t officially stated the reason behind the hike, industry insiders suggest:
· Rising input costs and supply-chain adjustments post-launch.
· Higher-than-expected demand for the BTO variant, pushing the brand to realign pricing.
· Premium positioning to differentiate the RTX 300 from rivals in the adventure segment.
🏁 Final Thoughts
Despite the minor price hike, the TVS Apache RTX 300 BTO remains an attractive choice for riders seeking an affordable, feature-rich, and performance-oriented adventure motorcycle. With its premium build quality, rider-focused design, and customization options, TVS has successfully entered a new territory — giving indian riders a taste of global ADV touring at a homegrown price point.
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