Maruti Suzuki is revving up its electric vehicle (EV) strategy in India, planning major investments and new launches over the next decade. Here’s what you need to know.
1️⃣ Ambitious EV Plans
- 4-5 battery electric vehicles (BEVs) planned by FY2030
- The first EV, e-Vitara, expected in 2025
- Part of a multi-powertrain strategy, including hybrids and conventional vehicles
2️⃣ Huge Investment
- Rs 70,000 crore earmarked for EV development in India
- Investment will cover R&D, manufacturing facilities, and charging infrastructure
- Focused on making India a global EV hub for maruti Suzuki
3️⃣ Alignment with Suzuki Global Plan
- India identified as key growth engine for Suzuki Motor Corporation
- Roadmap aligns with parent company’s mid-term global strategy
- Aims to strengthen market leadership and competitiveness
4️⃣ Market Leadership Goals
- EV strategy complements maruti Suzuki’s dominant position in the indian passenger vehicle market
- Plans to expand portfolio across city cars, SUVs, and compact vehicles
- Pushes for technology adoption and sustainability
5️⃣ Challenges Ahead
- Global EV demand uncertainty and supply chain issues
- Need for charging infrastructure and consumer adoption in India
- Competition from Tata Motors, Hyundai, and other EV manufacturers
6️⃣ Bottom Line
Maruti Suzuki’s roadmap signals a strong commitment to India’s EV transition, combining major investments, multiple EV launches, and market leadership ambitions. The e-Vitara in 2025 marks the first step toward a decade-long EV journey.
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