Adipurush's producers aren't at all concerned about The Flash's competition, to be really honest. This is as a result of "Avatar 2's" prior success at the indian box office. No matter how well avatar did financially, the mid-December 2022 release hasn't hurt the chances of commercial telugu films like Veera simha Reddy, Waltair Veerayya, and Dhamaka at the box office. That demonstrates that, regardless of how fantastic they are, hollywood movies won't have an impact on telugu or hindi films in India.
Perhaps for this reason, Adipurush is unconcerned that The Flash would also be released on their date. However, it is important to properly market Prabhas' picture and avoid more postponements. The Adipurush team needs to focus entirely on that expectation because there has already been criticism of the film's visual effects. In every other respects, prabhas outperforms hollywood movies at the indian box office.