The company Hindustan Unilever Ltd. (HUL), which owns several brands like Boost and Horlicks, has renamed the "health drinks" category. The 'health' label from Horlicks was removed, and the business rebranded its 'health food drinks' category as 'functional nutritional drinks (FND).
 
The minister of Commerce and industry requested that drinks and beverages be taken out of the "healthy drinks" category on e-commerce platforms, which is why this action was taken. Ritesh Tiwari, Chief Financial Officer of HUL, made this news at a press conference on april 24. He emphasised that the move will give a more open and accurate representation of the category.

WHAT DOES 'FUNCTIONAL NUTRITIONAL DRINK' MEAN?
HUL claims that the 'functional nutritional drinks' category meets the demands of the population regarding micronutrient deficiencies and protein lack.
 
FND is any non-alcoholic beverage that contains a bioactive ingredient derived from a plant, animal, marine, or microbial source that offers extra health benefits.
 
The Institute for Integrative Nutrition defines functional nutrition as an all-encompassing approach to eating. It considers lifestyle factors that may influence an individual's dietary choices.

The Food Safety and Standards Act of 2006 lacks a precise definition of "health drinks," which is the reason for this regulatory onslaught.
 
Concerns over the excessive sugar content of drinks like Bournvita and Horlicks prompted the improvements.
 
This occurred when Food Pharmer, a social media influencer, brought attention to Cadbury's Bournvita, a popular malted drink in the nation that is similar to Horlicks, due to its high sugar content.
 
Afterwards, the Food Safety and Standards Authority of india (FSSAI) received an inquiry from the National Commission for Protection of Child Rights (NCPCR), leading to the Center's directive to e-commerce companies.
 
 
 
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G GOWTHAM

25/04/2024 04:55 PM