
Speculation initially ran wild on social media, with fans wondering if the actress was prepping for a real-life wedding or a film sequence. However, it was later revealed that the glamorous bridal avatar was part of a new advertising campaign for Bhima gold Jewellery. The brand, known for its timeless craftsmanship and traditional aesthetics, found the perfect muse in pooja hegde to showcase its latest bridal collection. Her popularity, pan-Indian appeal, and unmatched screen presence made her an ideal choice to represent a brand that celebrates heritage with a modern twist.
The ad campaign not only highlighted the beauty of the jewellery but also showcased Pooja’s versatility as an actress and model. Her ability to seamlessly embody the essence of an indian bride—graceful, poised, and radiant—added immense value to the brand’s image. social media was flooded with stills and behind-the-scenes footage from the shoot, with fans praising her ethereal look and the timeless elegance she brought to the campaign. With this collaboration, pooja once again reaffirmed her status as one of the most bankable faces in the fashion and advertising world.