On the one hand, producers are worried that the number of viewers coming to theaters is decreasing day by day. On the other hand, they bring the film to OTT without waiting a month. As if that is not enough, they try to make money by increasing the rates for a film that has little demand. How can they expect the audience to come to theaters and watch movies? Especially if on the one hand, the film is coming to OTT quickly, and on the other hand, the ticket prices are being increased. Why do middle-class people want to come to theaters with their families?

What is the benefit of affordable ticket prices? How much harm will it do to the film if they increase? There have been two great examples in the last few weeks. ‘Harihara Veeramallu’, which was released after increasing the rates, was a hit over the weekend. At the same time, ‘Mahavathara Narasimha’ has been doing amazingly well for weeks due to its low ticket prices. It is surprising that the producers do not understand the audience’s mindset even after seeing these examples.
There were strong attempts to increase the ticket prices of ‘War-2’ and ‘Coolie’ in both telugu states for the films to be released this Thursday. In fact, even though these are both dubbed films, they tried to increase the rates. Normally, there is no increase in the rates for dubbed films. But since the people releasing these are big-name people, they lobbied hard with the government officials. However, it seems that their efforts have not been fruitful in Telangana. In AP, it seems that the prices of both films will be increased. ‘Coolie’ is basically a tamil film. However, the audience there is going to watch this film in multiplexes in chennai for a rate of less than Rs. 200. But the news that the dubbed film will have to be paid more than Rs. 400 to watch it in telugu has angered the audience. Isn't this a robbery? netizens are fuming on social media, asking if they are monetizing the love of telugu audiences for cinema.

In this context, hashtags like #Stophikesintelugustates, #ShameonTFIProducers, #BoycottHikedMovies, and #SaveTFIAudience have been trending on a large scale since yesterday. It seems that even Telangana, which is witnessing this opposition on social media, has backed down on the increase in ticket prices. But if there was a chance, they would not have left it here either. This robbery is continuing from America to Anakapalle. While ticket prices are available for other language films. telugu versions are being charged exorbitant rates. If the audience is being robbed like this, it is believed that the number of viewers coming to theaters will definitely decrease further in the future.
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Sowmiya Sriram

13/08/2025 10:13 AM