The perception that women's cricket in india remains overshadowed by the men's game and lacks commercial viability is becoming increasingly outdated. Recent data from 1xBet reveals that during women's tournaments like the Women’s Premier League (WPL) and the Women’s world cup, betting volumes surpass those of major men’s events, including matches like india vs. bangladesh and the english Premier League.
The journey of women's cricket in india has been challenging, with its inception in the 1970s lacking support from the cricket federation, tv coverage, and audiences. However, a pivotal moment occurred in 2017 when the indian women's team reached the world cup final, igniting belief in their potential to succeed. This momentum continued in 2020 with another final appearance in the t20 world cup, establishing women players as national heroes and increasing viewership by 2.45 times.
The launch of the Women’s Premier League in 2023 marked a significant milestone, drawing over 103 million tv viewers and a stadium crowd of 30,000 for the final. By 2025, viewership continued to soar, with Jay Shah reporting a 150% increase in tv ratings and a total reach of 300 million viewers.
Interest in women's cricket is surging, with a 103% increase in engagement over the past year. The 2023 Women’s t20 world cup set a global record with 192 million hours watched, and in india alone, 105 million viewers tuned in. Despite commercial disparities—men's IPL media rights valued at $6.2 billion compared to $116 million for WPL—growth is remarkable, with the WPL attracting 70 brands in 2025.
1xBet is committed to supporting this growth, launching initiatives like the world cup Queens 2025 tournament to celebrate women's cricket. With a belief in the strength of women players, 1xBet aims to amplify their recognition on the global stage.
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