Cinema chain PVR has responded to discussions about movie ticket pricing, asserting that a ticket price of ₹259 is reasonable and not considered high. According to PVR, the pricing reflects factors such as premium viewing experiences, advanced technology, maintenance costs, and overall operational expenses, which contribute to the overall cinema experience.
The statement comes amid debates among moviegoers about rising ticket prices, particularly for prime-time screenings, multiplex experiences, and films with high demand. PVR emphasizes that viewers are paying not just for the film, but also for comfort, sound and picture quality, and amenities offered in modern theatres.
Industry experts note that such pricing is increasingly common in India’s urban multiplex sector, where enhanced facilities and exclusive screenings often justify slightly higher ticket rates. PVR’s stance indicates that the chain views quality cinema experiences as the primary value proposition for its patrons, rather than simply competing on lower ticket costs.
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