Audi enthusiasts are buzzing after a sneak peek of the brand’s upcoming sports car concept surfaced online ahead of its official debut at the Munich Motor Show on september 9, 2025. The leak, caused by a brief social media post from Audi Canada, has revealed design cues and teased the brand’s new direction for electric sports cars. Here’s what we know so far.
1. The Leak: A First Look at Audi’s New Concept
The leaked image showed a low-slung, two-seat coupé with:
Mid-engine-style proportions reminiscent of classic sports cars
Design elements similar to the Audi TT
A compact, aerodynamic silhouette suggesting high performance and agility
While the image offers a glimpse at the styling, technical specifications remain undisclosed, leaving enthusiasts eager for the official reveal.
2. Confirmed Concept, Not Production
Audi confirmed that the leaked vehicle is a concept car, designed to showcase the brand’s future design and technology direction. It is not yet ready for production, but hints at what future electric sports cars from audi may look like.
3. Audi’s New Design Philosophy
According to CEO Gernot Dollner, this concept marks a turning point in Audi’s design strategy:
Future concepts will be closer to production reality
Every show car is intended to influence road-going models
The design direction, led by Massimo Frascella, emphasizes minimalism across the audi portfolio
This approach aims to combine heritage-inspired styling with modern electric mobility, offering a cleaner, more sophisticated look for Audi’s future EVs.
4. Inspirations from the Past
Audi has connected this concept to its rich automotive heritage, teasing:
Design cues from the TT sports car
References to Auto Union Grand Prix cars
The tagline: “The legends of yesterday are the blueprint for tomorrow”
This connection suggests that audi intends to blend nostalgia with modern performance, appealing to both traditional enthusiasts and EV adopters.
5. Positioning and Segment
The upcoming concept is expected to be positioned between the TT and the now-discontinued R8, offering:
A compact, high-performance electric sports car
A blend of heritage-inspired styling with cutting-edge EV technology
A likely appeal to drivers looking for agility and speed in a smaller footprint than the R8
6. Fully Electric and Sharing Tech with Porsche
Audi has confirmed that the concept is fully electric and may share technology with Porsche’s upcoming 718 EV, signaling a collaboration or shared platform within the volkswagen Group. Key expected benefits include:
Instant torque and high-performance EV dynamics
Advanced battery technology for longer range and faster charging
Lightweight construction for enhanced handling and efficiency
This approach positions audi to compete with other premium electric sports cars, while leveraging proven Porsche EV engineering.
7. What to Expect at Munich
The official unveiling at the Munich Motor Show will likely showcase:
A complete look at design, dimensions, and aerodynamic features
Details on battery, drivetrain, and performance figures
Insights into Audi’s future EV roadmap and potential production plans
The concept will serve as a preview of Audi’s electric performance portfolio, blending style, speed, and sustainability.
Conclusion: Audi’s EV Future is Coming into Focus
With this concept, audi is signaling a bold new direction: honoring the heritage of iconic sports cars while embracing cutting-edge electric mobility. From mid-engine proportions and TT-inspired styling to shared EV technology with Porsche, the upcoming sports car concept promises to set the stage for Audi’s next-generation performance EVs. Enthusiasts will be watching the Munich Motor Show on september 9 for full details, eagerly anticipating Audi’s electric future.
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