India’s automotive sector delivered mixed performances in august 2025, reflecting the interplay of domestic demand, exports, and seasonal trends. Here’s a detailed look at how the country’s top automakers fared last month.

1. maruti Suzuki: Dominating Domestic Sales

Maruti Suzuki india Limited continues to lead the indian auto market with robust numbers:

Total sales: 1,80,683 units

Domestic passenger vehicle sales: 1,34,050 units

Exports: 36,538 units

OEM sales: 10,095 units

In the domestic market, compact cars such as Baleno, Swift, and WagonR contributed 59,597 units, while utility vehicles like the Brezza and Grand Vitara accounted for 54,043 units. Overall, passenger vehicle sales in india reached 1,31,278 units, reinforcing Maruti’s dominance in multiple segments.

2. hyundai Motor India: Export Growth Shines

Hyundai Motor india Limited reported total sales of 60,501 units in august 2025:

Domestic sales: 44,001 units

Exports: 16,500 units

Hyundai’s exports rose 21% year-on-year, underscoring the company’s ambition to make india a strategic manufacturing hub for emerging markets.

Tarun Garg, Hyundai’s COO, stated, “Our goal is to establish india as a strategic manufacturing base for hyundai globally, and the growth in exports shows strong traction month on month.”

The company’s export success highlights India’s growing role as Hyundai’s key international supply base.

3. mahindra & Mahindra: Steady Performance with SUV Focus

Mahindra & mahindra Limited reported total auto sales of 75,901 vehicles, maintaining flat growth compared to august 2024. Key highlights include:

Domestic SUV sales: 39,399 units

Commercial vehicle sales: 22,427 units

Exports: 3,548 units (16% YoY increase)

Nalinikanth Gollagunta, CEO of mahindra Automotive Division, noted, “August witnessed relatively robust demand in the SUV segment amidst anticipated GST rate changes. We look forward to GST rationalisation, which could boost festive season demand.”

4. Mahindra’s Farm Equipment Business: Tractors on the Rise

Mahindra’s tractor division experienced strong growth:

Domestic sales: 26,201 units (up 28% YoY)

Total sales including exports: 28,117 units

Veejay Nakra, President of mahindra Farm Equipment, emphasized that government financing schemes and seasonal factors could further drive demand during the festive season.

Tractors remain a key revenue driver for mahindra, showcasing resilience even when automotive sales fluctuate.

5. mahindra Trucks and Buses: Slight Decline

The trucks and buses segment, including SML Isuzu, recorded 1,701 vehicles, reflecting a 9% drop from last year.

Vinod Sahay, President of Trucks and Buses, highlighted that GST uncertainty and heavy northern rainfall impacted demand but expressed optimism for recovery during the upcoming festive season.

6. Market Insights and Trends

The august 2025 numbers reveal key trends in India’s auto sector:

Maruti Suzuki continues to dominate in compact cars and utility vehicles, benefiting from strong domestic demand.

Hyundai’s export focus emphasizes India’s potential as a global manufacturing hub.

Mahindra maintains a balanced performance, with SUVs and tractors driving growth despite challenges in commercial vehicles.

Seasonal and regulatory factors, like GST rationalisation and government schemes, remain crucial for demand cycles.

7. Looking Ahead

As the festive season approaches, automakers are gearing up for:

Potential boost in domestic sales, especially SUVs and tractors

Strategic focus on exports to strengthen India’s global footprint

Adjustments based on GST changes and infrastructure developments

The august 2025 performance shows a resilient indian auto market, balancing domestic demand with growing international opportunities.

Conclusion: Mixed Results But Optimism Remains

While Maruti leads in domestic sales and Hyundai shines in exports, Mahindra’s steady performance across SUVs, tractors, and commercial vehicles indicates a well-rounded approach to market fluctuations. With the festive season and regulatory clarity ahead, India’s auto sector is poised for growth in the coming months.