Patanjali Foods Limited claims that it is giving a new direction to India's food and health market. Patanjali says that on the strength of Swadeshi and Ayurveda, this company is not only winning the trust of consumers, but is also giving tough competition to big multinational companies.
The company said, "The first reason for Patanjali's success is its Swadeshi approach. The company uses natural and Ayurvedic ingredients in its products, such as honey, ghee, Chyavanprash and spices. These products are not only healthy, but are also affordable, so that common people can easily buy them. Apart from this, the company promotes organic farming, which benefits farmers and protects the environment.''
people are becoming health conscious - Patanjali
''Secondly, Patanjali has focused on diversity. This company works in many areas like edible oil, biscuits, noodles, cosmetics and nutraceuticals. Recently, Patanjali has launched new products like Nutrela sports drink and premium dry fruits, which are attracting youth and health conscious people.''
''Thirdly, the company's marketing strategy is also unique. Patanjali has taken its products to every corner of the country through both online and offline mediums. Its 40,000 distributors and 10,000 stores make the products easily available to the consumers. Also, the company's advertisements are focused on swadeshi and health, which creates trust among the customers.''
Promoting swadeshi, health and self-reliance - Patanjali
Patanjali Foods Limited says, ''It is not just a company, but a movement, which is promoting swadeshi, health and self-reliance. With its efforts, India's food and health market is touching new heights.''.jpg)
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