In telugu states, Sankranthi is a celebration not only of agriculture but also of films. Sankranthi remains the same the following year. Two box office juggernauts are launching their films, and the competition will be tight. For Sankranthi, chiranjeevi and balakrishna will square off. These two luminaries, who have a demigod reputation among their enormous fan bases, will also appear in a dubbing of tamil actor Vijay's upcoming film, Sankranthi.

However, the theatre would be a problem for this sankranthi for all three of the stars. On january 12, 2023, Veera simha Reddy from balayya and Vijay's Varisu/Varasudu will be released. Waltair Veerayya, starring chiranjeevi, will be released on january 13. This will make things awkward in the cinemas. On important release day opening days, theatres must be shared. For festival releases, there will typically be a gap of one to two days, but not for this Sankranthi.

This will undoubtedly have an impact on how each movie opens; opening weekend hauls account for 60–70% of a blockbuster movie's total earnings in just three to four days. balayya and Vijay must share theatres on their respective days 1 and 2, and Waltair Veerayya may only receive a smaller number of theatres on Day 1. At the box office, Sankranthi season is sufficiently popular. The best film will ultimately triumph, and theatres will be packed.

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