Even though Avatar: The Way of Water is a huge commercial hit, it would have been much less successful if all box office forecasts had been accurate. As a result of being treated like a standard box office hit, box office predictions for Avatar: The Way of Water have consistently been incorrect. However, a closer examination of its box office record indicates that it operates under entirely different guidelines.

Avatar: The Way of Water's box office potential was closely watched because it was the 13-year-late sequel to the all-time highest-grossing film. It was expected that the opening weekend would bring in $150 million, but the actual $134 million was considered a letdown. Following that, avatar 2's week-to-week forecasts had the opposite issue of overestimating its box office potential, leaving audiences perplexed as to how Avatar: The Way of Water continues to make such large sums of money, especially after it overtook titanic as the highest-grossing film of 2022.

Box office analysis is a usually accurate technique that draws on a range of data and historical trends, but since it does so, estimates may be biassed toward more regular box office behaviour, leaving gaps for outliers like Avatar: The Way of Water. Big opening weekends are frequently followed by significant week-over-week drops for contemporary successful blockbusters.

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