A extremely sexy song called "Besharam Rang" was used to commence the movie's promotion on YouTube. Even as the song received a few thousand clicks per minute, it elicited a range of responses, most of which were unfavourable. It is a known fact that movie fans feel somewhat betrayed by the celebrities they have recently idolised, and this is not just true of Shah Rukh Khan.
After the Covid-19 lockdowns, when people were desperate for outings, movies, and other forms of entertainment, it was anticipated that they would swarm the theatres. That was not the course of events. people had grown to dislike movies and movie theatres. No matter who the stars were, no one wanted to see their movies.
What made the channel aware of that? india lacks a centralised portal to maintain this kind of record. In actuality, neither print nor electronic media, not television, have the resources to obtain this information. What was fed to them was reported by them! There was also an anti-"Pathaan" campaign at the time, which alleged that SRK was responsible for all of the advance booking and that tickets worth Rs 20 crore were purchased through the recently established fan clubs.
